Federation of Uganda Football Associations (FUFA) continues to spread the network in the sponsorship and marketing docket.
On Wednesday, 15th September 2021, FUFA officially signed a memorandum of understanding in which Nivana Packaged Drinking Water will become the Official Water partner to FUFA.
This happened at FUFA House in Mengo, Kampala during a well attended press conference.
Nivana Packaged Drinking Water is one of the products of Crown Beverages Limited (CBL), also the bottlers of Pepsi Cola, Mirinda, Mountain Dew, Evervess as well as Sting Energy Drink.
The Ushs. 500 million partnership announcement was made and will cover all the Uganda National Teams.
The launch was graced by the FUFA President Eng. Moses Magogo, Rogers Byamukama (FUFA Executive Committee), Esther Musoke (FUFA Marketing Director), Timothy Luzinda Head of Marketing Crown Beverages Ltd, Ernest Ssentongo, Brand Manager Nivana and Allen Ssempa Corporate Communications Manager Crown Beverages Ltd.
Eng. Magogo lauded Crown Beverages Limited (CBL) for its continuous support towards Ugandan sports, noting that the company was the first partner of beach soccer when the game was still in its infancy stage.
‘Nivana has always been a partner of the association, this step is however key in formalizing the existing relationship and in setting terms of agreement for both of us.’ Eng. Magogo noted.
He added that FUFA has partners from different industries and sectors, however, the one with Nivana is one of a kind as it provides all the national teams with a unique product that is relevant for their health daily. ‘As the old saying goes, Water is Life, and what Nivana is doing – giving life to players.’.
Rogers Byamukama, FUFA Executive Committee member remarked; ‘Water is a very important ingredient in the life of an athlete. It has been a huge cost for the federation to ensure that footballers are well hydrated. We are humbled to have such a partner to provide water. And not only water, but, also cash. I am excited that you are coming on board. I always take Nivana Water personally and those who like flavors, here you go.’
Speaking at the ceremony, Timothy Luzinda, the Head of Marketing Crown Beverages Limited said that, as a Ugandan brand, Crown Beverages takes pride in being involved in activities and initiatives that speak directly to the passion points of its customers, like sports, entertainment, music among others.
“Ugandan football is at the heart of all Ugandans whether or not they are avid sports lovers. Additionally, for a long time now, we have been at the forefront of supporting Ugandan football as and when need arose,” Luzinda observed.
“Today however, we go a step further in legitimizing our support through a long-term partnership with FUFA, that will see our Nivana brand become the official refreshment partner for the next three years,” he noted adding that this gesture shows CBL’s appreciation of the partnership with FUFA and the joint desire to see Ugandan football prosper.
This partnership is a fulfilment of CBL’s promise to build a strong partnership with FUFA, for the good of Ugandan football as it assures all the national teams under FUFA’s portfolio of Nivana water as refreshment for training sessions and for all games, as well as funds for logistics purposes.
The teams under FUFA, and who will benefit from the partnership with Nivana include Uganda Cranes, the Crested Cranes (Women’s National Team), Hippos (Boys under 23 Years), Kobs (Boys under 17 Years), Cubs (Boys Under 15 Years) and Sand Cranes (Beach Soccer National Team).