Nile Special has announced the successful conclusion of the Cranes Kabbo unveiling UGX 450M proceeds from the campaign. Launched on November 18 – December 20, 2022, the drive aimed at rallying support for the Uganda Cranes national football team in its quest to qualify for the FIFA World Cup 2026 in North America.
The Cranes Kabbo fund will be invested in one of three proposed areas, each of which holds immense importance for the development of Ugandan football:
- Improvement of the FUFA Technical Centre in Njeru
- Development of a new Nile Special Training Centre
- High-level coaches’ development training abroad
To ensure transparency and participation in the decision-making process, Nile Special has opened a poll on its Twitter page encouraging Ugandans to vote for their preferred project that will receive the Kabbo fund.
The voting period commences today and closes on Friday, May 26, 2023. This will be followed by the digital reveal of the poll results and the project chosen for the fund allocation will be unveiled.
The Nile Special brand manager, Joel Galla, expressed his satisfaction with the success of the Cranes Kabbo campaign, stating that; “We are thrilled with the overwhelming support and participation we received from all Ugandans throughout the campaign. The funds raised reflect the collective spirit of the nation and highlight the pride Ugandans have in their national team. We are confident that the funds collected will make a significant impact in advancing Ugandan football and the Cranes in particular.”
The FUFA CEO Edgar Watson while representing the Federation at the event appreciated the partnership with Nile Special.
He remarked, “Nile Special is a special partner to FUFA and I think this occasion testifies that FUFA was right and we want to thank you so much. This is very good for us and for FUFA and all stakeholders in football”
“The kabbo, which is in my own interpretation, something that is still small has generated quite a sum of UGX 450M, then I think Nile Special is indeed special and has rightly engaged football lovers in the Country. And the special around this is that people are directly engaged. I only see this relationship and this kind of campaign and many more coming in to solve the issue of how football is developed in this Country.” the FUFA CEO added.
The Cranes Kabbo campaign derived its name from the virtue of Ugandan society, which emphasizes communal support and unity when called upon for a worthy cause. Nile Special firmly believed that national causes hardly get any bigger than supporting the Uganda Cranes in their quest for FIFA World Cup qualification. To encourage participation, Nile Breweries devised a simple mechanism: for every Nile Special beer purchased, 50/= was added to the Cranes fund. This allowed Ugandans to contribute directly to the ambitious goal of seeing the Cranes qualify for the prestigious tournament.