NTV Uganda has marked 20 years of broadcasting excellence, drawing widespread praise from stakeholders in sport and media who recognised the station’s role in shaping national conversation, inspiring audiences and elevating the visibility of Ugandan sport.
Speaking at the celebrations, the FUFA 2nd Vice President, Dr. Azah, delivered a message of congratulations on behalf of FUFA and its President, Hon. Magogo Moses Hassim, commending NTV for its consistent service to the nation over two decades.
‘On my own behalf and on behalf of the FUFA President, I extend warm congratulations to NTV on 20 years of outstanding service to our nation,’ Dr. Azah said.
She emphasised the importance of the media in the growth of football, noting that broadcasters are key partners in shaping how the game is perceived, followed and supported across the country.
‘The media is not just a storyteller. It is a vital partner in the development of the game,’ Dr. Azah said. ‘You shape the narrative, you grow the visibility of football and you connect fans to the passion on and off the pitch.’
Dr. Azah highlighted that football development in Uganda relies heavily on consistent storytelling and coverage that brings attention to local competitions and clubs.
She called for increased focus on domestic football, noting that Ugandan clubs must feature more prominently in media narratives to strengthen the growth of the game.
‘Our dream is to have Ugandan teams being spoken about more,’ Dr. Azah said. ‘Talk about Vipers, talk about KCCA, talk about Onduparaka and Kitara. These are the dreams we are building as a nation.’
She further noted that media coverage plays a direct role in inspiring young players across the country, adding that television exposure often becomes a source of motivation for aspiring footballers.
‘Every broadcast and every analysis you make inspires a young player,’ Dr. Azah said. ‘It gives children a reason to dream, because they want to one day be on television through football.’
Dr. Azah also reflected on the emotional connection between football and society, noting that the sport continues to unite and engage Ugandans across all walks of life.
She stressed the importance of professionalism in sports reporting, noting that media narratives influence investment decisions and sponsorship interest in clubs and competitions.
‘The information that is put out there has an impact on how investors view our football,’ Dr. Azah said. ‘It is very important that the narrative supports growth and helps clubs attract sponsorship.’
Dr. Azah urged continued collaboration between FUFA and the media, commending NTV for its contribution to football visibility and national sports development.
‘We look forward to continuing to work together to grow the game and to inspire the next generation. Congratulations once again NTV and we are here as football to continue partnering with you.’
