The Federation of Uganda Football Associations (FUFA) is set to launch a pilot Commercial Strategy under the FIFA Women’s Football Development Programme on Tuesday, 10th February 2026 at Imperial Royale. The programme will run from 9am-2pm.
This initiative supported by FIFA aims to boost the commercial value of women’s football, providing guidance on commercialisation and discussing strategies with member associations.
The commercial strategy will focus on strengthening sponsorship planning, marketing frameworks, and sustainable revenue models for leagues and clubs.
The FIFA delegation of experts and staff from the regional office in Kigali will grace the launch.
FUFA Director of Communications, Ahmed Hussein, highlighted that this launch marks a significant step in building sustainable women’s football structures, investing in governance, capacity building and commercial frameworks.’ noted Hussein
The participants have been drawn from Government, business sector, current and potential sponsors of women football, clubs, media, former and current players and cultural institutions.
‘FUFA will roll out a Commercial Strategy Pilot Programme to strengthen the commercial foundations of women’s football through structured sponsorship planning, marketing frameworks and sustainable revenue models for leagues and clubs’
This move is expected to create more opportunities for girls and women in football, aligning with FIFA’s Women’s Football Strategy 2024–2027.
FUFA has benefited from various FIFA programmes, contributing to Uganda’s growth as a model for women’s football development in Africa
FIFA’s structured support has helped Uganda become a model for women’s football development in Africa, directly contributing to the growth of leagues and the success of national teams.
